Looks may be purely superficial to some, but Tinder makes no qualms about what it can and cannot change about human interaction and points of attraction. In the real world, you all have that initial first impression and that look& I think we underestimate the power of our brains to tell a story by looking at a photo,” says Rad. Without setting a context for what those matches might entail, the make-or-break point for most users begins with a photo.
“We know a lot about what leads to a meaningful conversation, a meaningful first encounter.” Our job is to make sure that you see what you find relevant,” Rad says. By that measure, the dazzling Los Angeles home of Tinder founder Sean Rad and his wife, fashion designer Lizzie Grover Rad, is the hottest ticket in town. At first, he was contracted temporarily to lead marketing efforts around the launch for two. “Everyone has a different definition of hot. Tinder soft-launched into the App Store, and Sean started the process of bringing on Justin officially. But when that first match happens and users realize they “just connected with this real human being,” they start to see the value of Tinder on much deeper level, he adds. Tinder co-founder Sean Rad and other early employees claim that Diller’s companies Match and IAC shared doom-and-gloom information about Tinder’s finances and growth potential. Most new users are just looking for entertainment and not necessarily looking to make a match, Rad says.
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